The Open House Is Not Dead. You Are Just Running It Badly.
Every year somebody announces that open houses no longer work. What stopped working is the version where you sit at a kitchen island for three hours looking at your phone.
Neighborhood Files: Mar Vista, Where 52 Houses Are Worth Knowing by Name
Most of Mar Vista is postwar stucco on a generous lot. Then there is the Gregory Ain tract, and if you sell here and cannot talk about it, you are leaving money on the table.
Newsom Signed 97 Housing Bills. Here Are the Five That Will Actually Touch Your Listings.
Most of them take effect January 1, 2027. Most of them will never matter to you. These five will.
Clear Cooperation Is Still Here, and Your Private Listing Is Still a Disclosure
Every few months someone declares the policy dead. It is in NAR's 2026 handbook, unchanged. Here is what the exits actually require.
Your Listing Video Does Not Need a Drone Shot of the 405
Fourteen seconds of freeway, a lens flare, and a license-free piano track. We have all seen it. Let's talk about what actually makes a buyer save the post.
A 1920s Dolena in Hancock Park Just Listed at $17 Million. Study the Listing, Not Just the House.
Nine thousand five hundred square feet, five bedrooms, five full baths and four powder rooms on half an acre. Gorgeous. But the thing worth copying is how it is being positioned.
$5.4 Million: The Number Every Westside Listing Agent Should Have Memorized
The ULA thresholds moved on July 1 and a surprising number of agents are still quoting the old ones. Here is where the brackets sit now and where the reform conversation actually stands.
The Agents Actually Winning on Social in LA Are Not Posting What You Think
It is not the listing carousels. It is not the market update graphic. Here is what the accounts that actually produce business have in common.
The Palisades Lot Market Finally Found Its Footing
Twenty-one months after the fire, roughly 150 lots are available and about 32 are selling a month. That is five months of supply, the most normal number anyone has written about the Palisades in two years.
What $1,055,000 Actually Buys in Los Angeles Right Now
The city median is sitting right around $1.05 million and essentially flat year over year. The interesting part is not the number. It is how little the number tells you.
AB 723 Is the Law Now, and Most of Your Listing Photos Are Breaking It
One audit of 297 listings found that 95.3% met neither requirement of the law. If you have virtually staged anything this year, read this before your next upload.
The FAIR Plan Just Went Up 29.1%. Here's How to Talk About It Without Killing Your Deal.
As of October 15, the state's insurer of last resort costs a third more than it did last week. If you sell anything with brush behind it, this is now a line item in your listing conversation.