The Open House Is Not Dead. You Are Just Running It Badly.
Every year somebody announces that open houses no longer work. What stopped working is the version where you sit at a kitchen island for three hours looking at your phone.
Your Listing Video Does Not Need a Drone Shot of the 405
Fourteen seconds of freeway, a lens flare, and a license-free piano track. We have all seen it. Let's talk about what actually makes a buyer save the post.
The Agents Actually Winning on Social in LA Are Not Posting What You Think
It is not the listing carousels. It is not the market update graphic. Here is what the accounts that actually produce business have in common.