The open house kit I'd actually carry into a Westside listing
Seven things worth the trunk space before a Westside open house, from a speaker you hide on a bookshelf to a wagon that climbs a hillside street. Each one comes with an honest catch.
Every Real Estate Marketing Trick You Use Was Tested on the Home of the Future
Model homes, the miracle claim and the transparent phone: LACMA's Home of the Future is sixty years of marketing case studies. Here's what still works for listings.