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Work/Case study · Athlete & Luxury Real Estate

National Brand. Built from
Zero.

Listed Virtual delivered end-to-end brand identity, digital infrastructure, and national marketing strategy for SportStar Relocation, positioning them as the premier real estate resource for professional athletes across the United States.

Brand IdentityDigital MarketingReal EstateAthlete RelocationWebsiteSocial MediaPaid Ads
SportStar Relocation, marketing by Listed VirtualSportStar Relocation
NationalMarket Reach
0→1Brand Built
22+Yrs. Creative Direction
FullStack Delivered

The brief

A niche no one had branded yet.

Professional athletes move constantly, during the draft, free agency, trades, retirement. They have unique needs: privacy, speed, premium market access, and trusted advisors who understand their world. SportStar Relocation existed to serve them. They just needed a brand and infrastructure that matched the caliber of their clients.

Zack Wysocki and Listed Virtual stepped in as the full creative and marketing partner, handling everything from naming and visual identity to digital infrastructure, national positioning, and ongoing campaign execution.

The Challenge

SportStar Relocation was entering a market dominated by word-of-mouth referrals with no digital presence, no defined brand voice, and no systematic way to reach professional athletes or their agents nationally. The opportunity was massive, but only if the brand could earn trust immediately in one of the most scrutinized professional networks in the country.

Our Role

Listed Virtual served as the outsourced creative and marketing department, brand strategy, visual design, website architecture, social media, paid advertising, and ongoing content production. Executed under the Zack Wysocki / Listed Virtual umbrella.

Timeline

Ongoing partnership · National rollout strategy · Active campaign management

Every layer. One team.

  • Brand IdentityLogo system, color palette, typography, brand guidelines, and visual identity framework built for a premium, national-level audience.
  • Website Design & BuildCustom site architecture, UX strategy, and visual design built to convert athlete agents and high-net-worth prospects on landing.
  • Social Media StrategyContent strategy, asset production, and platform management to establish credibility in professional sports and luxury real estate circles.
  • Paid AdvertisingGoogle Ads, Facebook/Instagram, and targeted social campaigns designed to reach agents, teams, and athlete networks nationwide.
  • Positioning & MessagingNational brand narrative, pitch deck language, and market positioning to establish SSR as the trusted authority in athlete relocation.
  • Digital InfrastructureCRM setup, lead pipeline architecture, and analytics infrastructure to support national scale from day one.

Strategy and review by Zack Wysocki. Production by the Listed Virtual team: design, social, ads, CRM and video.

The work

Built to convert. Designed to impress.

SportStar Relocation website design by Zack Wysocki, Listed Virtual
Website Design & Architecture
SportStar Relocation brand marketing by Listed Virtual
Brand Marketing Assets
SportStar Relocation digital campaigns by Zack Wysocki
Digital Campaign Creative
SportStar Relocation marketing strategy by Listed Virtual
Marketing Strategy & Positioning

The build

From concept to national rollout.

01

Brand Foundation

Complete visual identity system built to communicate trust, performance, and exclusivity. Logo design with full asset library, brand color system, typography hierarchy, and usage guidelines. Built for both digital and print at a national level.

Logo DesignBrand GuidelinesTypographyColor System
02

Website Architecture & Design

Custom website designed to convert athlete agents and team personnel the moment they land. UX strategy focused on credibility signals, client testimonials, athlete privacy language, market coverage, and a frictionless contact pathway. Mobile-first, fast, and built for high-net-worth audiences.

UX StrategyWeb DesignConversion OptimizationMobile-First
03

Social Media & Content Strategy

Built a content framework that speaks the language of professional sports, market insights, city guides, relocation timelines, and behind-the-scenes content that establishes SSR as the go-to authority for athletes navigating real estate. Ongoing production and platform management across Instagram, LinkedIn, and TikTok.

Content StrategyInstagramLinkedInTikTok
04

National Paid Advertising

Multi-platform ad strategy targeting sports agents, team front offices, and professional athletes across all 32 NFL markets and major NBA/MLB cities. Custom audience builds, retargeting funnels, and performance creative designed for high-intent decision makers.

Google AdsMeta AdsAudience StrategyRetargeting
05

CRM & Lead Infrastructure

Lead capture architecture, CRM integration, and pipeline setup to ensure no inbound inquiry from an athlete, agent, or team went untracked. Built for scale from day one, so when the brand breaks nationally, the backend is ready.

CRM SetupLead PipelineAnalyticsAutomation

Impact

The numbers.

NationalBrand Presence Established
0 → LiveFull Digital Presence Built
All 32NFL Market Cities Targeted
100%Creative Ownership by Listed Virtual
22+Years RE Marketing Experience

What we would do for you

Start where SportStar Relocation started.

The same strategy and production, at today's prices. Every service is also on the full menu.

Most agents start here

The Agent plan

$2,000per month, flat

The full marketing department behind one name: every listing marketed, social posted for you, website, email, ads and print. Month to month, no setup fee.

See the plans

One listing at a time

Listing launch package

$1,500per listing

Property page, brochure and flyer, six posts and two reels, email blast, just-listed and just-sold postcards, open house materials. Out within 48 hours of photos.

See what is in it

Add a caller

The Pipeline Desk

$1,650per month, add to any plan

A dedicated caller about 20 hours a week under your brokerage name: speed to lead, database revival, appointments set to your calendar, weekly call log.

How the Desk works

More work

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Strand Entertainment

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All nine case studies are at listedvirtual.com/our-work.

Free listing launch preview

Send one address. See the launch with your name on it.

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Text Zack413.687.5797
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